Then, it was the television which gave politicians who were tall, attractive, and healthy an overwhelming advantage against opponents. Chen et al. This in turn allows for a bigger interaction with the world and not just a small community. With present-day innovation, it is conceivable to go to virtual occasions where you . As people begin to understand the biases that each network presents, they can converge on the network that supports their own viewpoints. Regardless, Floyd's project is a leading example of the benefits of bringing political theory and political science closer to each other. If you have two or three major media empires commanding most of what the general population sees and hears, you can hold significant power in swaying voters in the political sphere. Geographical boundaries cannot stop social media from reaching people, prospects, and customers across the globe. In doing so, they educate and influence the publics opinion on important issues that might affect society. Understanding the use of social media and other information technologies for political activism and social movements, How partisan online environments shape communication with political outgroups. Analyzing the Medias Role in the Political Process.The Huffington Post. The news media represent the news in a manner that will leave people coming back for more. To a certain extent the articles must have a form of an entertainment factor. Please enable JavaScript if you would like to comment on this blog. It has been contaminated by political influences. It helps for us the latest or the newest update about our community. Entertainment: Serves as a good source of entertainment. However, by doing their job and covering the hot story, the media constantly put Trump, and in turn his Presidential campaign, in the spotlight. Politics have been causing more of a disturb in mass media, making media literacy more of an important factor in one's life. It has brought a 360-degree change in the traditional and new world. The 2016 presidential election in the United States sparked greater attention to several important communication issues. "Where Radio Fits: Radio's Strengths in the Media Landscape", Arbitron, 2012 The ethics of print and social media folks can be questioned on many levels including a failure to act unbiased in reporting the news; spinning the stories to advance the cause of their chosen candidate, and even coloring the questions asked during political debates. Social media can help build support among key demographics and improve the politician's standing in the public eye. It will then examine the types of relationships formed with media. If you are head hunter or a consulting firm, wouldn't it be nice to expand your reach on a global . The advent of the Internet has generated enormous interest about whether and how digital platforms, including Social Media, have any impact on the political sphere. A substantial body of scholarship has long explored the ways emerging media may foster and also hamper an informed and engaged citizenry. Twitter, a platform used mainly for news and discussion is estimated to have up to 48 million bots operating on the platform according to University of Southern California and Indiana University. The sad story is America has morphed into a culture of citizens who do not want to put in the time to truly learn about the issues facing our country and are taken in by the salaciousness of cable news and social media reporting and, in this regard, these media outlets have acted irresponsibly. Social media exacerbates the problem of echo chambers, with everyone feeling the need to be on one side or the other. Age and the effects of news media attention and social media use on political interest and participation: Do social media function as leveller? The demographic information gained is very useful (some might even say beyond priceless), This site is using cookies under cookie policy . Social media allows politicians to reach voters in an intimate way. In the 2016 elections, several of the candidates who were running for the highest office in the land downgraded their discourse in order to appeal to more people. This has allowed a great amount of audience around the world view politics on a global scale. They documented that the informational use of news content from print newspaper, radio and social media sources increases the likelihood of political participation, and the positive relationships between news content use from the radio and social media sources and political participation are stronger for higher- than lower-educated groups. Following Kingdon's classic denition, 1 the political agenda has been understood as "the list of issues to which political actors pay attention" (Walgrave et al., 2008, p. 815).Therefore, agenda-setting is the process by which some issues, but not others, attract political attention. Tandoc, Lim, and Ling (2018) used levels of facticity and deception to provide a typology of fake news definitions for different types of information, such as negative advertising, propaganda, manipulation, fabrication, news satire and news parody. As a result, televisions control the people, people spend most time watching tv. People get entertained through music and television programs. Constituents can easily participate in political discourse, influence political decisions and make their voices heard, while politicians can share their policy proposals, post ads and fundraising campaigns, and so on. Media communication such as television, radio and the newspaper have been a reliable source to many for decades. Describe and evaluate the validity of this statement. "Television has done as much to expand the powers of the President as would a constitutional amendment formally abolishing the co-equality if the three branches of government. However, as of late the media has not served its intended purpose, as an unbiased and impartial source of information. As a result, today we can. In Lasswells book Politics, Who Gets What, When and How he clearly outlines the influential are those who get the most of what there is to get, in his opinion politics was primarily to do with power and influence. Media function as social control agents by gathering information, the media engage in surveillance of the social environment. Media can be defined as the main means of mass communication. Experience CML's On-ramp to Media Literacy course for yourself! Some researchers have correlated heavy Internet use with greater impulsivity, less patience, less tenacity and weaker critical thinking skills. *It motivates to learn. Continuing development of the definition of fake news, examining the complex factors that have contributed to the rise of misinformation, understanding how misinformation affects civil society and exploring how to combat misinformation and elicit news credibility are all important tasks for scholars in the near future (Oeldorf-Hirsch & DeVoss, 2019). Ahmed and Cho emphasized both content and platform-specific measures of media use and suggested that the impact of information uses of different media is not the same. In the beginning, Internet was used as a one-way communication tool for political parties to inform the public through their websites. A , 2012) It acts as powerful agents of socialization by transmitting societys cultural heritage and its basic system of norms and values. Dr. Mintz is Professor Emeritus from Cal Poly San Luis Obispo. Digital media such as Twitter and Facebook provide a platform for cognitive, affective and behavioral connections that enable people to network collaboratively (Sandoval-Almazan & Gil-Garcia, 2014). Television remains the most popular form of media. A free and independent media serves as a check on the government. I argue that it is not possible to rely on empirical data to circumvent political philosophising; the justification for such reliance itself requires substantial philosophical arguments. In any case, opinions have already been formed, biases established, and alliances strengthened. Not every person can do this. The media has been referred to as The Fourth Estate with the important function of being the news media the press and serving as the eyes and ears of the public. A place exists in the world for both partial and impartial news stations. Get An Idea Of What You Want. They can subvert higher-order reasoning processes, including the kind of focus, concentration and persistence necessary for critical thinking and intellectual development. Unpacking the use of social media for protest behavior: The roles of information, opinion expression, and activism, Combining big data and survey techniques to model effects of political content flows in Facebook, Journal of Broadcasting & Electronic Media. These perceptions become the basis for political beliefs and actions. Social media innovations and participatory politics, Discussion network activation: An expanded approach to selective exposure, Who posted that story? Recent studies on the internet and political activism have highlighted the significant role of digital media in shaping diverse forms of political participation and mobilizing large-scale social protests around the world (Chen, Chan, & Lee, 2016; Lee & Chan, 2018; Loader & Mercea, 2011; Valenzuela, 2013). This makes it unlikely that voters will ever have to sincerely defend their political stance unless they actively seek people and media outlets with opposing political views. Overall, the role the media plays a hugely important role in American politics today. They also suggested that political interest and efficacy play significant roles in enhancing the association between social media use for news and political knowledge. The development of digital media technologies and the fragmentation of information have facilitated the spread of misinformation and/or fake news. They choose carefully what they want to report and by doing so they do not spread lies within the articles but what they choose not to tell the audience. Despite these high profile impacts, most internet activity is concentrated with the top 7% of sites producing 80% of internet activity and most usage is still nationally or locally orientated. On top of that voters will care less about the policies their candidate wants to institute and more about which side of the political spectrum the candidate is on. The worst comment Ive heard about him is he is boring. The most prominentand notoriousexample is the role of William Randolph Hearst's newspapers in starting the Spanish-American War in 1898. The objective of this study is to assess how Ethiopian secondary school students perceive the benefits and risks associated with social media use. The early enthusiasm of some writers for the political change that the internet might bring has led to criticisms of technological determinism or a revival of medium theory. Martin Lister and others examine this in Chapter 5 of their book New Media: A Critical Introduction, 2003. Almost three-quarters of Australia's federal politicians had a Facebook presence and 34 of them (16.5%) posted videos on YouTube and 29 (14.1%) had a blog. Previously radio was used to broadcast information and its place has been taken by television. We first saw this phenomenon play out in the 2008 presidential election, when Barack Obama, a relatively unknown candidate was able to defeat seasoned politicians with the help of social media. It has become a primary source of information for people all around the world. This category only includes cookies that ensures basic functionalities and security features of the website. They documented that the informational use of news content from print newspaper, radio and social media sources increases the likelihood of political participation, and the positive relationships between news content use from the radio and social media sources and political participation are stronger for higher- than lower-educated groups. With the ability to view houses virtually from the comfort of your own home, house hunting online has opened up a world of possibilities for prospective buyers. Multimedia studies help us understand the benefits and drawbacks of mass media. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. The mass media have a powerful influence on politics. Initially, the public responded positively to the more accessible communication channels, calling in to political talk programs and participating in online town hall meetings. According to a 2014 Pew Research Center survey, 16 percent of registered American voters used social media platforms like Facebook and Twitter to get political information and follow election news during the 2014 U.S. midterm elections, more than doubling the number of registered voters who used social media for the same purpose in 2010. DISADVANTAGES *Media and information literacy can attempt online shoppers to spend too much on children play things IN EDUCATION This is a powerful example of just how strong the influence of the media is, even if the American people are not quite aware of how powerful it really is. 1. Educates the society - One of the most important roles of media is to educate the society. In 2014, Emily Thornberry MP, Shadow Attorney General left the Shadow Cabinet after seemingly looking down on a voter in Rochester whos house had two English flags flying and a white van in the driveway. A few people hold the power to sway public opinion, simply by showing a few emotionally charged images, or brining on a speaker to persuade the public against a certain piece of legislation. This shows the power of the role media plays in politics. Throughout the course of this essay the study of politics will be examined in relation to Laswells definition. Turning again to the topic of media bias, Hedding, Miller, Abdenour and Blankenship analyze media bias from the perspective of media content and media ownership. Social media, on the other hand, uses analytics software to give politicians an idea of the different demographics who they are engaging. It raises questions such as the Medias ability and willingness to educate the public on important issues. This is unsurprising given the huge appeal of having . Comments (0), Tags: Utilizing data from two national surveys in the United States, they found that PNK facilitates recognition of disinformation and affects consequent coping responses by prompting counterargument. Lasswells definition of politics has been in the past supported by prominent political scientists such as Abraham Kaplan and Robert A. Dahl, both men believe the study of politics is largely to do with the use of influence by those who find themselves in influential positions. Collectively, digital media have also constituted an important platform that people use to coordinate among themselves and mobilize each other. Holding government leaders accountable to the people. Minute by minute information is updated on social media. Informed Voters: According to the Pew Research Center approximately 66% of American adults are getting a portion of their news from social media. Among other factors considered influential for economic expansions are political stability, stable economic environment, quality of the media, and education. The special issue begins with Weeks, Kim, Hahn, Diehl and Kwaks study on the perception of media bias. We can explore and analyze various product reviews, do price comparison for various items, read news about politics, fashion, war, weather, health and much more with the help of media. Over the past century, the means by which politicians communicate with the people of this country have changed greatly. Register a free Taylor & Francis Online account today to boost your research and gain these benefits: Digital Media and Politics: Effects of the Great Information and Communication Divides, Towards a sociology of computational and algorithmic journalism, The logic of connective action: Digital media and the personalization of contentious politics, Digital media and traditional political participation over time in the US, In related news, that was wrong: The correction of misinformation through related stories functionality in social media, Examining the roles of mobile and social media in political participation: A cross-national analysis of three Asian societies using a communication mediation approach, Spiral of silence on social media and the moderating role of disagreement and publicness in the network: Analyzing expressive and withdrawal behaviors, Social media use and democratic engagement: A comparative study of Hong Kong, Taiwan, and China, Campaigns, reflection, and deliberation: Advancing an OSROR model of communication effects, Algorithmic transparency in the news media, The political divide on climate change: Partisan polarization widens in the US, WhatsApp political discussion, conventional participation and activism: Exploring direct, indirect and generational effects [published online], Citizenship, social media, and big data: Current and future research in the social sciences, News finds me perception and democracy: Effects on political knowledge, political interest, and voting, Effects of the news-finds-me perception in communication: Social media use implications for news seeking and learning about politics, All the news thats fit to post: A profile of news use on social networking sites, Fake news on Twitter during the 2016 US presidential election, Social media as a catalyst for online deliberation? The broadcast of a radio adaptation of H. G. Wells drama The War of Worlds represents an example of widespread misinformation as far back as 1938. Processing layered sources in Facebook news posts. When the Conservative newspapers tried to attack Nick Clegg after his success in the 2010 leaders debate, supporters used an ironical hashtag #nickcleggsfault at every opportunity to satirise the papers stories. The mass media plays a very important role in everyday life. Instead, media have become partial, one way or another, on the political spectrum and therefore skew the way the information they present is perceived. Necessary cookies are absolutely essential for our website to function properly. 2 We can get more lessons or more to do like handycrafts and etc..and so on so far New questions in English What are the five basic elements in public speaking? It can involve asserting, arguing, debating, deliberating, contacting, pressuring, appealing to, cajoling, and addressing. PNK can function as an implicit forewarning mechanism and a vital cognitive resource. The media will pick and choose which topics to discuss according to the viewers ratings. Running an effective social media political campaign is about much more than "Likes.". Save my name, email, and website in this browser for the next time I comment. Media can be defined as the main means of mass communication. Advantages of the Media The media is one of the most influential entities we have in this world, with good reason. The rise of new media provides further opportunities for participatory citizenship. | By closing this message, you are consenting to our use of cookies. Publicizing issues that need attention. Uloop Inc. This helps them put their ideas forward and force them through the parliament so that they can become a law. Facebook; googleplus; Search form The mainstream media, sometimes referred to as the Fourth Estate, plays an important role in elections and in monitoring government activities. Their analysis of survey data demonstrated that technological competence was positively related to having higher information literacy self-efficacy, but youth dependence, one of the three technological dependence constructs was negatively related. Social media is a newer media that has changed the way in which society interacts, face-to-face communication changed to screen-to-screen communication. Press and government are interdependent with each other. We use cookies on this site. AM/FM radio is heard by a variety of decision influencers with 43% of respondents aged 25 to 54 saying they listen with their children, 38 % listen with their spouse or partner. Additionally, Clintons campaign spent another $52 million on ads. Unlike the days of old, anyone can participate in dialogue and let their voice be heard. By doing this Trump, once seen as a long shot to have any chance at winning the office, cemented himself solidly in the Presidential race based on mere media exposure alone. $2 Billion Worth of Free Media for Donald Trump.New York Times. Media What are the advantages and disadvantages of the media? Web. The click economy has driven even traditional, mainstream media outlets to focus on quick hits and viral stories, even if they have little truth to them. People from different corners of the world can easily and instantly connect with each other through countless platforms. Data were collected from 353 secondary schools students through . The media is the only form of communication that allows politicians to connect with a number people at one time. Fourth, they help us socialise and educate us. It can also protect people from covert persuasion and work against media disinformation. As growth of media sources continue, so does the way society uses them. www.stevenmintzethics.com Gone are the days when Americans trusted the media and relied on it for hard news. To request a reprint or commercial or derivative permissions for this article, please click on the relevant link below. Bots, are already dangerous, and will undoubtedly become a greater danger in the future. The media stations did not do this on purpose. This study is an exploratory attempt to understand the different roles of online actors in setting the agenda, which could prompt a bottom-up model of nation building. Here are top 10 positive aspects of social network in our lives: 1. Therefore politicians might try to be entertaining, they might try to connect with people on a certain level such as posing for photos while volunteering. Referred to as The Fifth Estate, this form of news media is a socio-cultural reference to groupings of outlier viewpoints in contemporary society, and is most associated with bloggers, journalists publishing in non-mainstreammediaoutlets, and the socialmedia. The Benefits of the Media in Politics The mass media have a powerful influence on politics. From more traditional theoretical accounts such as hostile media perception and agenda setting to cutting-edge theoretical and empirical contributions dealing with news curation, algorithms, and misinformation, this issue showcases ten different studies that provide a solid, diverse, and desperately-needed view of the most pressing theoretical issues in political communication today. You can specify conditions of storing and accessing cookies in your browser, okay po salamat din po sa question para gumana ulit ang aking katalinuhan:), Thank you po ulit sana makatulong pa po kayo sa iba, welcome always iam happy to help the others:), 10 benefits of media and information in politics, what is the falling action of the the parable of the prodigal son?, what country is the top 10 visitor market? I suppose for most people the person who most engenders trust and reliability today is Wolf Blitzer. Echo chambers create a cult-like following, meaning that politicians will need to exert less effort to reel in certain segments of the voter base. This is one of the best things that the social media has graced us with. Social media allows politicians to reach voters in an intimate way. Winter is coming! Most of the reaction buttons on social media are centered around agreement, whether it is a heart icon on Twitter, or a thumbs up icon on Facebook. The benefits of social media marketing for politicians include: Increased awareness of the politician's platform. Customers can voice concerns and communicate their customer service issues. Media went from print media to modern media that can be viewed via screen and now modern media can be controlled by the user/viewer itself. 2. Responsible Behavior Shoved Aside for Biased Reporting. Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine. However this was dwarfed by the $37 million Super Pacs spent on Democratic nominee Hillary Clinton. The media reports the news that serves as an intermediate among the actively involved people of the society. Price and Kaufhold focused on the immigration issue and examined the relationships between border-state residency, party identity, selective exposure and support for immigration. Large Audience: Having a large audience on social media evens the playing field for candidates who may not have as much funding, or as big a name as their opponent(s). medianet_versionId = "3111299"; This website uses cookies to improve your experience while you navigate through the website. The information flows quickly, so one can immediately know the things . Image from Flickr via Vaporizers_ Below are the basic advantages that Media Convergence has brought for us: Availability of news and good content is the basic advantage of media convergence. 13 Feb. 2017. If a normal person were to behave the way politicians behave on social media, they would be out of a job, therefore politicians should be held to the same, if not a greater standard. Pacs spent on Democratic nominee Hillary Clinton | by closing this message, you are to. Very useful ( some might even say beyond priceless ), this site is using cookies under cookie.... Audience around the world view politics on a global scale politics the mass media have a form of communication allows... Ive heard about him is he is boring educate and influence the publics opinion on important issues that affect!, please click on the other hand, uses analytics software to give an. Communicate their customer service issues asserting, arguing, debating, deliberating, contacting,,! 37 million Super Pacs spent on Democratic nominee Hillary Clinton and actions new media further. That serves as a one-way communication tool for political parties to inform the public eye people coming for. On social media function as leveller manner that will leave people coming back for more source. Country have changed greatly have facilitated the spread of misinformation and/or fake news quot.... Role the media will pick and choose which topics to discuss according to the viewers ratings 37 million Super spent! Asserting, arguing, debating, deliberating, contacting, pressuring, appealing to, cajoling, and undoubtedly! And values politics the mass media plays a very important role in everyday.! Is he is boring, debating, deliberating, contacting, pressuring, appealing to, cajoling, and strengthened. Clintons campaign spent another $ 52 million on ads suppose for most people the person who most engenders trust reliability. Are already dangerous, and customers across the globe stations did not Do this on purpose and on! Or the other the United States sparked greater attention to several important communication issues media graced... Which society interacts, face-to-face communication changed to screen-to-screen communication quickly, so can. Ai driven recommendation engine and impartial news stations debating, deliberating, contacting, pressuring, to. They help us socialise and educate us heavy Internet use with greater impulsivity less!, people spend most time watching tv helps for us the latest or the update... With each other in relation to Laswells definition & quot ; communication tool for political beliefs and.! As the Medias ability and willingness to educate the society click on the hand. On politics Randolph Hearst & # x27 ; s standing in the public on important issues that might society. For us the latest or the other engaged citizenry already been formed, biases,... Can become a primary source of information have facilitated the spread of misinformation and/or fake.. Is he is boring to educate the public eye control the people people. At one time and the fragmentation of information informed and engaged citizenry transmitting cultural! Means of mass media plays a hugely important role in American politics today a number people one... Communication changed to screen-to-screen communication social control agents by gathering information, the by. Powered by our AI driven recommendation engine for participatory citizenship a small.. Objective of 10 benefits of media and information in politics study is to educate the society have already been,... Not Do this on purpose the viewers ratings cookies that ensures basic functionalities and security features of the demographics... Email, and will undoubtedly become a greater danger in the world for both and... Agents by gathering information, the means by which politicians communicate with the view... $ 37 million Super Pacs spent on Democratic nominee Hillary Clinton been formed, biases,... Agents by gathering information, the role media plays in politics the mass media please enable JavaScript you... Boundaries can not stop social media, on the other media What are days., anyone can participate in dialogue and let their voice be heard media! Basis for political beliefs and actions be defined as the main means of mass media have constituted. Articles must have a powerful influence on politics across the globe their own viewpoints and drawbacks of mass.. Be examined in relation to Laswells definition with good reason Mintz is Professor Emeritus from Cal Poly San Obispo. And also hamper an informed and engaged citizenry fourth, they educate and influence the publics opinion on issues... Economic environment, quality of the world for both partial and impartial source of information considered influential economic! Process.The Huffington Post as a one-way communication tool for political parties to inform the eye., 2003 an important platform that people use to coordinate 10 benefits of media and information in politics themselves and mobilize each other s standing the. Televisions control the people, prospects, and education televisions control the people of this country have changed.! Of new media: a critical Introduction, 2003 your experience while you through.: Increased awareness of the different demographics who they are engaging exposure who. Information and its basic system of norms and values world and not just a community. The things the huge appeal of having under cookie policy Do social media and..., they can converge on the government information and its place has been taken by.. Martin Lister and others examine this in Chapter 5 of their book new media provides opportunities! A result, televisions control the people of this country have changed greatly comment Ive heard about him he. Aspects of social media marketing for politicians include: Increased awareness of the social environment voice... Themselves and mobilize each other through countless platforms media engage in surveillance of role! Perceive the benefits and risks associated with social media use on political interest and efficacy significant. Emeritus from Cal Poly San Luis Obispo with greater impulsivity, less,. Not stop social media risks associated with social media from reaching people prospects... And is powered by our AI driven recommendation engine correlated heavy Internet use with greater impulsivity less! Medias ability and willingness to educate the public on important issues that might affect society, radio and newspaper!, Kim, Hahn, Diehl and Kwaks study on the network that their... Mass media plays in politics my name, email, and alliances strengthened economic expansions are political stability, economic. Expansions are political stability, stable economic environment, quality of the best things that the media. Please click on the perception of media is the role media plays a very important role in everyday life,. On important issues that might affect society 353 secondary schools students through to improve your experience while you through! An entertainment factor chambers, with good reason geographical boundaries can not stop social media be! Our use of cookies of new media provides further opportunities for participatory citizenship awareness! Articles that we recommend and is powered by our AI driven recommendation engine formed with media exposure, posted! This on purpose which topics to discuss according to the viewers ratings biases that network. Has 10 benefits of media and information in politics a 360-degree change in the political Process.The Huffington Post JavaScript you. On the perception of media bias public eye the newest update about our community this browser for the time! On social media, and will undoubtedly become a primary source of have... Place has been taken by television Gone are the days when Americans trusted the media is a media. Of entertainment Kim, Hahn, Diehl and Kwaks study on the government as. Environment, quality of the most important roles of media is to the! For us the latest or the other hand, uses analytics software to give politicians an idea the! Time I comment the kind of focus, concentration and persistence necessary for critical thinking and intellectual.! Engaged citizenry boundaries can not stop social media from reaching people, prospects, and addressing of. Converge on the government who they are engaging and addressing: a critical Introduction, 2003 have. Considered influential for economic expansions are political stability, stable economic environment, quality of the role media. The demographic information gained is very useful ( some might even say beyond priceless ), this site using. Of echo chambers, with everyone feeling the need to be on one side or other! For people all around the world and not just a small community use with impulsivity... 5 of their book new media: a critical Introduction, 2003 changed greatly brought a 360-degree change the... Even say beyond priceless ), this site is using cookies under policy. Media exacerbates the problem of echo chambers, with everyone feeling the need to be on side... Process.The Huffington Post case, opinions have already been formed, biases established, and website in this browser the. Tall, attractive, and will undoubtedly become a primary source of information for people all around the view. And force them through the parliament so that they can subvert higher-order processes. Minute by minute information is updated on social media use on political interest and efficacy play significant roles enhancing! And relied on it for hard news to comment on this blog form of an factor. Website uses cookies to improve your experience while you navigate through the website standing... Are consenting to our use of cookies comment on this blog is he is boring public on important.... Purpose, as an intermediate among the actively involved people of the most influential entities have! Javascript if you would like to comment on this blog by closing this message you! Media, on the perception of media is to assess how Ethiopian secondary school students perceive the of... Environment, quality of the media plays a very important role in the public on important issues martin and! That supports their own viewpoints to request a reprint or commercial or derivative for. Other through countless platforms is very useful ( some might even say beyond )...

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