(4 Hours). (3 Hours). Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Introduction to Marketing in a Global Context. Reporting to the Senior Director of Communications, Marketing, and Digital Strategy, the Communications Specialist is a member of the DMSB Communications team. Interpersonal Communication. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Undergraduate Research Practicum in Marketing. (4 Hours). Research, Scholarship & Creative Practice. Here professors know their subjects and how to get you ready for a career after you graduate. Special Topics in Communication Studies. Explains the process of generating feasible, interesting, and managerially relevant research ideas. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Health Communication. COMM6500. Opens New Window COMM2650. Also examines contemporary issues in marketing that can affect organizational success. Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Boston, MA. Attribute(s): NUpath Capstone Experience, COMM4625. Bachelor's degree in Marketing, Communications, Business, or related field. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Family Communication. Communications Specialist. 310 Renaissance Park, COMM3615. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. (4 Hours). (4 Hours). Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. (4 Hours). (4 Hours). Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Group Communication. Crisis Communication and Image Management. Elements of Debate. Business-to-Business Marketing. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. Advertising Practices. Exercises skills of project management, teamwork, and client relationship management. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. COMM1450. Production Capstone. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Offers students sound introduction to the psychological and behavioral theories of entertainment media with the goal of implementing these theories to the future design and evaluation of games for change. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges. Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Opens New Window Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. Posted: February 03, 2023. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. Introduces students to frameworks that help explain current issues in electronic marketing. (4 Hours). (4 Hours). Class Schedule: Monday-Friday. (4 Hours). | The concentration embraces an approach that is analytical, creative, and practice oriented. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. COMM2534. COMM3445 and JRNL3425 are cross-listed. | (4 Hours). (3 Hours). Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. our expertise Highlights An Award-winning Campaign. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Digital Marketing. A term project is used to enable students to apply their learning about the fundamentals of marketing. Junior/Senior Honors Project 1. B2B and Strategic Sales. Northeastern has a comprehensive benefits package for . (4 Hours). Introduces concepts and professional best practices in social media analytics. COMM2350. Investigates how companies can create customer value through artificial intelligence. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Driving Marketing Performance: Measure, Analyze, Profit. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). COMM1000. The PDF will include all information unique to this page. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Sex, Relationships, and Communication. Dedicated to teaching students to write scholarly arguments in the discipline of public advocacy and rhetoric and to translate that work for a general audience. (4 Hours). (3 Hours). Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. (1-4 Hours). (4 Hours). Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Emphasizes analysis of customer needs and company and competitor capabilities. (3 Hours). Communication and Inclusion. Brand & Creative Murphy Gilson murphyuw@uw.edu. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). Northeastern University. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. COMM4602. Offers students an opportunity to develop their own media products to put their learning into real-world context. COMM3655. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. MKTG4220. Web Request. COMM4631. Attribute(s): NUpath Formal/Quant Reasoning, COMM1131. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Communication, Technology, and Society. Crisis Communication and Image Management. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Organizational Communication. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Reviews contemporary issues and concerns. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Explores communicative and cultural practice from a wide variety of theoretical perspectives. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Communication Law. Provides an overview of the role of marketing in business and society. Examines the impact of technology on the marketing of goods and services. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. (4 Hours). Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. COMM3200. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Does not count as credit for business majors. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Introduction to Communication Studies. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Her prior work in diversity, equity and . (4 Hours). (2 Hours). General questions . 360 Huntington Ave., Boston, Massachusetts 02115 Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. (4 Hours). May be repeated without limit. Going-to-market topics include managing value-added resellers and distributors. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. (4 Hours). Emphasis is on practical development of skills and evaluation of talent and potential. MKTG6280. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Interdisciplinary Research in Marketing Science. (4 Hours). Studies the conditions of successful and valid human reasoning as manifested in its products (arguments) and procedures (debates and critical discussions). The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Explores historical, technical, and theoretical aspects of special effects. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: May be repeated without limit. Engaging Customers and Markets. (4 Hours). Focuses on the fundamental role that communication plays in family life. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. 2022-2023 Northeastern University The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Presents a variety of methods for interview preparation. Legal Argumentation, Advocacy, and Citizenship. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. (4 Hours). Jennifer Zehnder | Director of Communications and Marketing.

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