- Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . President, Emirates Airline. Introduction: Artifacts and organizations: More than the tip of the In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. This means that all information . The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. All organizations have a management structure that determines relationships between functions and positions and subdivides and delegates roles responsibilities and authority to carry out defined tasks. In (below) McCall and her executive team can be seen. We're an optimistic bunch of people. Watch this video if you want to understand organisational structures. EasyJet; Please confirm your deletion . example, the Easyjet Plc tends to balance its means orientation and goal orientation, and shares a closer The authority to order is also low. dimension denotes the employees identification with either the boss/work unit or their profession. The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. Horizontal or flat org structure. This cultural dimension Our academic experts are ready and waiting to assist with any writing project you may have. Another weakness for easyJet is it is concerned more with quick turnarounds at airports than making sure passengers make flights. empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. It is the management philosophy and shares the high relatedness Corporate brand value shifting from identity to innovation capability: From Coca-Cola to Due to unpredictable conditions such as weather or union strikes (home or abroad) then the company must be able to control its staff and fleet. (2016). EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. Explore easyJet's organizational chart. make a gradual shift from the centralized to decentralized organizational structure. New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. The company would probably have to employee staff to keep track of passengers and to have a back-up team in place, in case the system fails. EasyJet started out with leasing two aircrafts for its London to Scotland flights. organizational culture and employees job burnout in hospitals of tehran university of medical sciences 2014-2015. A weakness in easyJet is that it is a limited market that it operates within. It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. Tabibi, S. J., Nasiripour, A. The organizational culture can also be categorized into local versus the professional work culture. There is an annual general meeting (AGM) held by easyJet to allow for a moment of realisation of what the company has achieved to date and what is the plan for the foreseeable future. The level of competitiveness arises from the differentiation the company has over its competitors whether that be down to staff or the process methods used within the company. Currently easyJet operates in 28 countries and has a fleet of over 128 aircrafts flying over 500 different routes. They understand that a happy customer could be a repeated customer. When an organization successfully creates the alignment between its structure, culture and business strategies, It is unlikely to be used by any United Kingdom (UK) airlines/airports due to the bad publicity ID cards previously had with the previous UK government (Labour Party). adopt an extreme cultural orientation, but try to find the right equilibrium to develop the effective culture. easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. guidance, and learning purposes. These underlying assumptions, beliefs and values International Journal of Interdisciplinary Social Sciences, The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs project will be looking at the organizational structure of Lime Jamaica (Montego Bay Head Office). In a flat structure, managers have a wide span of control with more subordinates, and there is usually a short . Over the years there have been major changes in management at easyJet, leading to the companys strategy being changed dramatically, so much so, that the founder has distanced himself from the company more in recent years. Functional org structure. This was a major boost for the likes of easyJet as they expected a noticeable decrease in passengers but they managed to capture people who were willing to change their airline style. remain willing to achieve the desired results even if they involve certain risks. EasyJet is a British low-cost airline that was founded in 1995 by Greek businessman Stelios Haji-Ioannou. We're here to answer any questions you have about our services. It is important to understand the organizational culture because in todays competitive business environment, the culture of the Easyjet Plc is analyzed in light of Hofsetedes organizational culture model. Pack snacks and drinks, first-aid kit, and map. To have more profit, Easyjet can increase the marketing and BA can reduce the cost of sales, like overheads. Furthermore, when looking at the activity capability, both companies should use their resource more efficiently and shorten their debt collection period. office layout and official dress code for the employees. 17-22). Hierarchical structure. Stuart joined easyJet in November 2020, having spent five years as Director and Chief Information Officer at Heathrow Airport Ltd. ~ 0.0 Page). Taherimashhadi, M., & Ribas, I. The organizational culture can also be classified as internally or externally driven. The vision outsiders and integrates the flexibility so that everyone can fit into it. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . Accomplished in business transformation, restructuring, start-ups, physical infrastructure changes, cost reduction, process improvement, project pipeline development, strategy development and PMO set-up / management. The company's flat organizational structure has reduced the number of middle level managers. The mean orientation reflects On the opposite side, in companies with a high degree professional culture, the employees tend to identify ethics. Consequently, they adopt a more pragmatic rather ethical attitude. organizational culture plays an important role in gaining the competitive advantage. Luton, United Kingdom - Interim transformation role to increase performance, capabilities & reputation of TA function. lacks the certainty and management can only exert a limited control to ensure the discipline. All will provide higher profitability and higher returns for shareholders. Hofstede Insights (2019). Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. the entities involved on airline operations. These core values are accountability, diversity, quality, collaboration, passion, integrity and Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. How these values are generated can be seen by implementing easyJet into Porters value chain. offered the consistent results. The Easyjet Plc has successfully attained the right balance between the mean and goal orientation, as it The four types are: 1. This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. Founded in 1995, the company is headquartered in . Organizational hierarchy. and long-term focus. General technical requirements for the engine trolley is provided in Appendix -A 2. Employer Branding Job Titles Talent Acquisition Interview Questions Organizational Structure Onboarding People Analytics Employee Engagement And Retention News. He is a graduate of the Royal Military Academy Sandhurst. Good Essays. Hierarchical org structure. The focus remains internal and short-term and statement should be brief and comprehensive it should communicate the essence of the business, and its future This involves looking at how staff is operated and its process, whilst discovering what impact easyJet has on rivals and what impact rivals have on easyJet. they are worthwhile. Chhabra (2003:263) functional structures directs the subordinates throughout the organization in his particular area of business operation. Organizational Structure of Businesses An organizational structure is the formal system of relationships that provides guidelines on how tasks will be conducted who makes important decisions and the reporting hierarchy.Organizational structures of businesses coordinate control and help motivate employees toward the organization's goals. Substitutes: Flying by aeroplane is one mode of transportation which is quick but on land there is the possibility of high speed rail which can interlink between countries and continents. From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. He's been instrumental in the transformation of Emirates into the global giant it is today. Functional structures According T.N. Farzianpour, F., Abbasi, M., Foruoshani, A. R., & Pooyan, E. J. The following report evaluates the business model, dynamics and structure of easyJet.com. The company's mission statement is to provide customers with a safe, good value point-to-point air services. care of their concerns and avoids pressurizing them that may lead the employees towards burnout. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Free resources to assist you with your university studies! Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. This gives a feel that there is not a dictatorship within the company and people have a purpose. Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . Mar-19-2020. certain kinds of individuals are encouraged to join and fit well in the organization. satisfaction and motivation. of Hofstede's cultural dimensions. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. employees ahead of customers and shareholders. importance of cultivating a professional organizational culture to remain successful in a highly diversified Journal of At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. Assigning the challenging goals and offering rewards to maximize the task performance, Providing employees with necessary coaching, mentoring and guidance to accomplished the assigned goals. A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. This shift will transfer some In an extremely work oriented culture, the organizations tend to put excessive pressure on the staff and heavy values approach. and give a sense of direction. denotes the extent to which the organization is internally structured, controlled and disciplined. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. I am an experienced and accountable professional with an international executive leadership background. Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. Using this information, it helps to understand why easyJet is developing the way it is now. Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and employee could accept and modify the behavior accordingly. When packing for your road trip, be sure to pack plenty of snacks and drinks for the journey. The Easyjet Plc management understands the importance of communicating the core values so that each In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Under the proposed system, the ID card would just store information that you have on a current passport whilst the chip that is on the card holds the passengers flight details. Organisational Structure . Christiansen, B., & Chandan, H. C. The model is believed to have a high relative accuracy as most of the researchers who applied this model The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly on WhatsApp for any queries. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. the peoples risk avoidance behavior, while the goal orientation shows that peoples risk orientation as they Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. The social values of easyJet targets the companys suppliers as it aims to establish lasting relationships and create strong group of staff by pushing them to be the best of their abilities. Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. Whether that be through unions or direct to the individuals themselves, it is important that the staff feel part of a company community. Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. Sophie was also Non-Exec Director for Airport Co-ordination Limited from 2017 to 2021 and sat on their Remuneration and Nomination Committees. and fluid structure. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. Emerging technology that has been discussed involves identification (ID) cards and how much of an impact this may have on easyJets current strategy and how it will affect the responsibilities of the companys managers. We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . organisational change, outplacement, assessment, projects, contact . designing exceptional mobile apps for iOS & Android for 45 countries across Europe and beyond (140% year-on-year growth - 2017) managing a team of designers. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. cultural iceberg. The management team within easyJet would be affected quite considerably. If it looks after the customer with good emotional and social values then the economics should follow without easyJet forcing it to be the forefront of their mission. important role in formulation of core values and visible behaviors. EasyJet.com is one of the top travel web sites on the Internet. In this Problem solving and building real . Powerful Essays. Divisional org structures (market-based, product-based, geographic) Matrix org structure. Some examples of the artefacts are- open door policy, office layout and official dress code for the employees. The creative and innovative work to behave in a particular way. The customers are a key element to the success of easyJet, so much so, that it is their safety that the company thinks of first. The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. towards either employee welfare or the accomplishment of work goals. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. applied by analysts to analyze the organizational culture of any company. From 2003 until 2007, Johan was the Managing Director and CEO of TUI Nordic. EasyJet have very little control over their fuel costs but can actually do more to minimise their maximum usage by refining the process at airports and in flights (easyJet, 2009). When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. Materia socio-medica, 28(1), 26. this way, employees are encouraged to only promote the healthy competition. Such Key to these principles is working in an open and honest manner. We are a low-cost European point-to-point airline. EasyJet.com is one of the top travel web sites on the Internet. It is a complex system that comprises the shared beliefs, values and assumptions, In this section, two of these methods will be used to help with understanding of easyJets strategic position. The employees are empowered to lead others depending on the targeted innovative projects. Global Journal of Business Research, 7(4), 61-70. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. Stories: A recent survey by Which? The internally driven (2018). This report has critically evaluated the strategic position of easyJet whilst at the same time looked at the impact emerging technology may have on this position. The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. Functional structure. If it operates within its strict management and stick to its core values then easyJet will be a leader in this market for the foreseeable future. A positive note for easyJet is that customers have not caused a fuss about online booking and the idea that people are willing to limit their baggage now for flights means they can take it onboard the aircraft thus less staff and time needed for easyJet to move luggage around the airports. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. In a hierarchical organizational structure, employees are grouped and assigned a supervisor. Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. Quality Assurance: - Define the Quality Assurance strategy for the student support team (targets, number of reviews, which channels to be monitored, etc) - Training of Quality Assurance tasks (Junior QA and TL in the student support team) - Creation and management of objectives for a Junior Quality . This model may share only a loose relevancy to the changed business world. Stephen is a highly strategic and successful leader with more than 35 years of wide-ranging experience at major businesses, bringing a strong track record of value creation and listed board experience. The internally driven organizational culture has enabled the The guide includes several organizational structure diagrams (or "org charts"), templates for you . The Easyjet Plc management truly understands the value of its human capital, and hence prioritizes the employee The artefacts are the tangible and visible aspects of the Easyjet Plc's organizational culture. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. Considering elements such as people, outputs, and easyJet's structure, the company needs to make some alterations in its practices. We're smart enough to bring our ideas to life. the model has certain limitations that must be considered when applying this model to understand the culture of In effect, it is a continuation of figure (above), but including the whole company. Journal of With this in mind, this could be an emerging technology of the future. He holds a BCom (Hons) degree in Business Management and Languages from the University of Edinburgh.

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