PARIS The Vogue Paris Fashion Festival gathered industry voices from heritage brands to startups; traditional retail to digital; casting agents to supermodels. Francesca Bellettini joined Kering in 2013. She wished for the brand to reach 1 billion dollars in sales -- and well, Bellettini crossed that goal by reaching 2 billion dollars in sales in 2017. In 2008, she joined Bottega Veneta and became Worldwide Merchandising and Communications Director in 2010. President and Chief Executive Officer, Yves Saint Laurent. Facebook gives people. Francesca Bellettini Photos and Premium High Res Pictures - Getty Images We understand what each other wants, she said. Mr. Vaccarello and Ms. Bellettini have since become soul mates. FOR those predicting another seismic shift in brand identity at Saint Laurent - following the departure of Hedi Slimane last month and the appointment of Anthony Vaccarello - you will be in for a surprise. Specifically, by handing greater autonomy and authority to local market chiefs, the brand has been able to connect far better with audiences in each region. Bellettini, a former investment banker, had stints at Prada group and Helmut Lang. Bellettini shared a particular story about one of the biggest mistakes of her career which put her heart out for the audience; it was vulnerable and so very important. Simply log into Settings & Account and select "Cancel" on the right-hand side. You will be charged We work a lot on conversion.. Francesca Bellettini has achieved the impossible with Saint Laurent. For more information read our Terms & Conditions and Privacy Policy. Even when stores were closed, we did a lot of e-learning about how to sell the different product categories together, she says. I didnt know Anthony personally, but I thought, He is the only one who can come here and do Saint Laurent, in the way Anthony sees women, she said. Francesca Bellettini, Yves St Laurent SA: Profile and Biography - Bloomberg Markets Subscribe Live Now Bloomberg TV+ Power Players:Chris Robshaw Bloomberg Radio Bloomberg Daybreak Asia. This mistake turned into an important lesson, contributing to Bellettinis success in balancing the creative and business parts of the fashion brands she worked with based on mutual trust and respect. Valerio Mezzanotti for The New York Times. She joined Kering in 2003 as Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. Ending with a hopefulness to participate the next time Brown University Fashion Week takes place in person, Bellettini left us in awe. Over the last few years, this has hit high-end brands hard. Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and currently is Chairman at Yves Saint Laurent of Monaco, Chairman of Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman for SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman of Yves Saint . Saint Laurent wanted to be a billion-dollar company. When you are at 2 billion, to think of potential at 3 billion is too easy, she says. PARIS Francesca Bellettini is riding high.. analyse how our Sites are used. YSL continues to grow that number. That means you risk having more leftovers. Part of establishing Saint Laurents new image has been a focus on permanent collections. The only time that there is more women on the set as extras is a swimming pool scene and they're all in bikinisany swimming pool scene and suddenly it's full of women. When I met him, I was incredibly impressed that he was not at all afraid of the challenge. We support credit card, debit card and PayPal payments. Francesca Bellettini Receives France's Legion of Honor - WWD As a subscriber, you have 10 gift articles to give each month. Definitely the sensitivity of people and their ability to speak out is much bigger than before, she said. CEO Talks: Francesca Bellettini on Saint Laurent's Next Big Goal You need to take a position sometimes, and you also need to give consumers things they dont even know that they want.. He is Belgian-born, and his first language is French, but his parents come from Agrigento in Sicily, and he grew up speaking Italian. Francesca Bellettini, Luxury Fashion Leader - Bloomberg He asked me did I want to be C.E.O. Plan A was to study Business Administration at Bocconi University and follow her dream of running a company. Customer Service. Such praise is undoubtedly due, but Bellettinis work behind the scenes has been just as instrumental. Her poise, her elegance, her drive, all with an overwhelming optimism. It is Bellettinis commitment to balance in this regard, as much as the brands DNA, that has pushed Saint Laurent to excel in both collections, achieving double-digit growth in a sluggish market. A seasonless strategy favouring evolution over revolution has hammered home the brand's message to consumers. PARIS, France Kering, parent company of Parisian fashion brand Yves Saint Laurent, has announced that Francesca Bellettini will take the reins as the brand's new chief executive, effective September 1st. This inspired Bellettini to, in 1999, join the Business Planning and Development division of the Prada group. Markdowns are now limited to controlled environments meaning few private sales dedicated to selected clients and outlets, which she calls a legitimate channel with very small overlap of clientele with stores. Although Bellettini shared that she did not always know she wanted to work in the fashion industry, she was certain her dream was to run a company. The event ended with this final question: what is the greatest piece of advice you can share to the audience? Its effective, also because the name is powerful.. However, Bellettini also expressed that delving into the fashion industry was not an easy decision; it would cut her salary in half compared to her work as an investment banker. (Bellettini has been opening an average of 20 new stores per year globally.). She allots 90 minutes every Monday morning for a lesson with a French tutor and sometimes stays up to midnight studying grammar. Some mourned the YSL moniker, while others embraced the freshness of the new name and new look. Simmenauer adds that the brands handbags in particular are timeless and well priced. In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. One question asked Bellettini what she most enjoyed about her job. Enduring look The enshittification of apps is real. Apple said Mr. Deneve would be. She worked at Prada and Helmut Lang prior to. Francesca Bellettini: The Powerhouse Behind the Billion-Dollar Brand. Bellettini took it to that level within a three-year period. Renaming a world-famous brand is never advisable. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. Moderated by Emma . Board of Directors | Ferrari Corporate A great sales force can make a difference, in terms of proposing a silhouette. Nevertheless, Bellettinis success was not easy to achieve. And they certainly didnt know her. The fundamentals are even stronger, Bellettini says of the luxury houses current business, speaking in an exclusive Vogue Business interview at her marble-clad office in Paris. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. Getty. Saint Laurent wanted to be a billion-dollar company. Bellettini says her brand derives its revenue from a range of. In the third quarter of 2021, Saint Laurent generated 22 per cent of its sales in Asia Pacific, versus 41 per cent for Gucci and 35 per cent for Bottega Veneta. Bellettini decided that experience in finance would bolster her chances of pursuing her dream of running a company -- and so, she dove into a very new universe of Goldmach Sachs International. In the past we would use it to do flooring of the warehouses. of Saint Laurent, she was the first name on my list, Mr. Pinault said. , who was succeeded by Anthony Vacarello in April 2016. Two Days Mattered Most. The brand has had an inflection, according to Morgan Stanley analyst Edouard Aubin, with less black and white and more color, thus catering to a broader audience, he wrote in a note. Francesca Bellettini a star at Saint Laurent | Financial Times Although she may not be a fluent French speaker yet, she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country, serves on the executive committee of France's Fdration de la Haute Couture et de la Mode, and in 2019 was elected president of the Chambre Syndicale de la Mode Fminine, the country's governing body for womenswear. For more updates about the The BoF 500 subscribe to the Daily Digest newsletter. Francesca Bellettini began her career in London as an investment banker, working at Goldman Sachs International, Deutsche Morgan Grenfell and Compass Partners International. Why Barnes & Noble Is Copying Local Bookstores It Once Threatened, What Floridas Dying Oranges Tell Us About How Commodity Markets Work, Watch: Heavy Snowfall Shuts Down Parts of California, Watch: Alex Murdaugh Found Guilty in Murders of His Wife and Son. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. First its for the people of the industry and then its for the people that look at the industry. Even before Mr. Slimane decided not to renew his contract after slightly less than four years at the house, Ms. Bellettini had noticed an interesting trend in fashion magazines and shops like Colette in Paris and Bergdorfs in New York: Mr. Vaccarellos ready-to-wear was being matched up with Saint Laurents accessories. What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. Leather goods represents the lions share of Saint Laurents sales (71 per cent of the business in 2020), which puts it in the league of brands with the highest percentage. We are delighted that you'd like to resume your subscription. Chief Executive Officer, Yves Saint Laurent at Kering - View - Kering org chart. He met with Ms. Bellettini secretly, and after several interviews, including one with Franois-Henri Pinault, Kerings chairman and chief executive, was offered the job. Victoria Beckham and Francesca Bellettini talk creativity and It was an anecdote from the early times of her career when she attended a meeting. Reproduce canciones como "Distratto (I Wonder About You) [Acoustic Live Solo]", "Be My Husband (Acoustic Live Solo)" y mucho ms. Power Moves | Francesca Bellettini Named CEO of Yves Saint Laurent Please see our privacy policy for more information. Alex Murdaugh Receives Life Sentence: What Happens Now? Opinion: No Country for Alzheimers Patients, Opinion: Common Sense Points to a Lab Leak, Opinion: A Nikki Haley and Vivek Ramaswamy Victory, Opinion: Overruling the District of Columbia on Crime. There are 12 older and 7 younger executives at Kering SA. Bellettini says: Anthony always created a very compelling and complete collection and the show in March 2020, featuring colored tailoring jackets and latex pants, gave visibility to its offer variety. Though she declined to disclose a more ambitious goal herself, industry sources say it wants to become a 5 billion brand in time. 787 Francesca Le Photos and Premium High Res Pictures - Getty Images All Entertainment News Archival Browse 787 francesca le stock photos and images available, or start a new search to explore more stock photos and images. From left, Ms. Bellettini; Anthony Vaccarello, creative director for Saint Laurent, and Franois-Henri Pinault, chairman and chief executive of Kering. Its not a problem. , Mr. Pinault set a broad strategic vision and gave her flexibility and freedom in reaching the goals. Ms. Bellettini attributes her calm demeanor to her upbringing in the town of Cesena, near the Adriatic, the youngest of three daughters; her sisters are much older. We communicate the brand, and Anthony does it in a way thats very relevant, she says. I said, I met Mr. Bertelli and he offered me the job of my life, and I can leave banking, she recalled. The chef worked in kitchens for over 20 years before buying The French Laundryand has a secret hack for ordering In-N-Out fries. 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It was her fathers kind wisdom to follow her dreams at the young age of 29 that drove her to push away her fears and pursue a more uncertain path. How the biggest companies plan mass lay-offs, The benefits of revealing neurodiversity in the workplace, Tim Peake: I do not see us having a problem getting to Mars, Michelle Yeoh: Finally we are being seen, Our ski trip made me question my life choices, Apocalypse then: lessons from history in tackling climate shocks. She has that rare leadership quality which allows her team members to do the work they were hired to do with little or no interference. Forging Saint Laurent's Future with Francesca Bellettini Some white space to reach its new target. You can unsubscribe at any time. The rebranding brought with it a more refined, heightened sense of elegance and luxury, reaffirming Saint Laurent as one of the worlds preeminent luxury fashion brands.. It was drastic, said McInnes. But there is only one problem, it is half the salary. He told me, In my life I never earned the money you are going to make at Prada. It was a very ironic, very playful way to present stilettos and boots, she said. You have to know where you want to go, she said. Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. The rue de Bellechasse headquarters was the idea of Francesca Bellettini, president and CEO of Yves Saint Laurent. Bellettini has achieved this global reach through a keen focus on developing local markets. 2023 The Business of Fashion. Email us at feedback@voguebusiness.com. She climbed the ladder at Kering starting in 2003, when she joined as strategic planning director and associate worldwide merchandising director of Gucci. Mr Saint Laurent himself said in the 70s: Why should we change a product when its already perfect? So, those people who were criticising the fact that some of our products were recurring and that we had a permanent collection probably didnt remember that it was actually part of the DNA of the brand, Bellettini told BoF. Kerings largest brand missed analyst estimates, citing the gradual arrival of the new Aria collection and the decline of traffic in the stores in Asia-Pacific due to Covid restrictions this summer. The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world. Do whatever you like. She took the job. She later became the Operations Manager for Helmut Lang where she found out that she was just as much attracted to the create aspect of the fashion industry as the business aspect. Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022. Saint Laurent opened its first flagship in China in 2019 and the network is being expanded in the country. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. . Saint Laurent CEO Francesca Bellettini Reveals the Brand's Secrets to The biggest move to bring clarity back was changing the brand name. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. The actor and comedian also discusses her new childrens book and writing a diary in the sauna, Tracy Flick Is Back: Older, Wiser, Still in High School, Chef Thomas Keller on Finding Professional Success After 40, Hailey Biebers Lymphatic Massage Provider Has a 2,300-Person Waitlist, Tiffany Haddish Reveals Her Secret Calendar Productivity Hack, The Tax Play That Saves Some Couples Big Bucks, How Gas From Texas Becomes Cooking Fuel in France, Amazon Pausing Construction of Washington, D.C.-Area Second Headquarters, Rep. Alexandria Ocasio-Cortez Under Scrutiny for Met Gala Participation. The luxury house is known for its formalwear and sharp tailoring. Later, at the investment bank Deutsche Morgan Grenfell in London, she helped pitched deals to luxury fashion houses, and in the process met Patrizio Bertelli, chief executive of the Prada Group. Yet five years later, Kering, the Paris-based luxury group that owns Saint Laurent, Gucci and Bottega Veneta, among other brands, reported that 2017 was its most profitable year on record; YSL announced a 25.3 percent increase in revenue over 2016, the second-largest growth in the group, following Gucci. 2013 - Present, 2008 - 2013, Buying & Merchandising Director, Selfridges, Creative Director, Tom Ford & Chairman, CFDA, Former Chairman & Chief Executive, Yoox Net-a-Porter Group. Subhadra Dravida founded Transcell Biologics, a stem cell technology company, in 2009. Bellettini stressed the importance of finding those special people along who you can trust. Lauren Sherman. She joined the famous Parisian house, replacing Paul Deneuve, at a crucial time in its development. Eileen Fisher is trying to raise the bar for sustainable fashion. 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You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. Comments, questions or feedback? You may cancel your subscription at anytime by calling But she did not pull the ads. 29 November 2018. Hedi Slimane Parent company Kerings 2016 results, for example, revealed the brands comparable revenue surged by an astonishing 33.9 percent across all product categories and geographic regions. However, under Francesca Bellettini's guidance, the rebadged Saint Laurent has been remarkably successful. We dont do it to sell an extra bag. This is why we invested a lot in training. Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). Today, the collections may not be identical, but the fact equal importance is placed on menswear and womenswear is something quite uncommon in the world of high fashion. They talk just about every day, share vacations and some weekends, but rarely appear in public together. Bellettini joined Yves Saint Laurent from Bottega Veneta. Showing Editorial results for francesca le. Compare Standard and Premium Digital here. Saint Laurent CEO Francesca Bellettini's big ambitions Saint Laurent is the new rising star at Kering. Le grand appartement: Dirigido por Pascal Thomas. Premium access for businesses and educational institutions. She was there to review a collection for the upcoming season. Silicon Valley always seems to be abuzz about the limited number of womenin the tech industry. Speakers like Victoria Beckham, Saint Laurent chief executive Francesca Bellettini, Balenciaga CEO Cdric Charbit and model Bella Hadid engaged with a variety of issues: technological disruption, developing sustainable practices and . The oldest executive at Kering SA is Baudouin Prot, 69, who is the Director. At the forefront of this strategy is balance. This required their team members to take on unique responsibilities, for instance, those who work at the stores as sales assistants were trained to become sales assistants over the phone. Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. Inside out Consumers realised it and since the offer was already well-developed, they could find it in stores.. One featured a model in a fur jacket and fishnet tights reclining with her legs spread wide open; the other, a model in a leotard and roller-skate stilettos bending over a stool. Bellettini noted how, guided by YSLs commitment to its team, they managed to not fire anyone during the COVID-19 pandemic. In the summer of 2013, Slimane announced his bold decision to rename a fashion house that had been a fixture of the luxury scene for over half a century.

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