By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. We live in an era in which some people are always going to find fault with something that isnt politically correct. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. There is no doubt that wheated bourbon is one of the most underappreciated flavors. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . BrokeCal, NOTHING was wrong with its name! Do you support the move? Warm finish with vanilla and a hint of black stone fruit. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. From there, most bourbons will contain malted barley, and rye. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Thanks for subscribing and watch for your first newsletter soon! Home Whiskey Review Rebel Yell Bourbon. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. I am curious why the rebranding. Click here to learn all about mash bills. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Many of these are answered in the article above. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Partners & Sponsors Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. Rebel Yelland Yellowstone were my veryfirst bourbons. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. Why did they HAVE to choose such a name in the first place? ago One is less overtly pro-slavery and pro-confederacy. In 2016, construction on the brand new Lux Row Distillery was begun. Lets take a look at how much a bottle of Rebel Bourbon will cost you. However, the addition of ice makes things a little better. In 2019 Rebel Yell went through a rebranding effort. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. With the news of the name change of the Rebel Yell being the last straw. Has something happened to them, or is my state just not able to get it anymore. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. November 18, 2020 in General Bourbon Discussion. 1965. Award-winning Rebel Yell bourbon dates back to 1849. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Disgusted with the name change. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." I for one am glad they did. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Alcohol: 50%. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. I cant imagine there are enough outraged people who will boycott a theme park because a ride changes names. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. I was told it was possible they were no longer making it. The brand has changed hands and recipes, but it is a part of American bourbon history. So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Absolutely ridiculous that you are changing the name of the Rebel Yell. In 2019 Rebel Yell began rebranding. For the Trailblazers. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. I think you hit the nail on the head on this. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Caving in to such ridiculousness. I was in the first graduating class of a new high school in the far south end of town. The yell has also been described as similar to Native American cries. On this Wikipedia the language links are at the top of the page across from the article title. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Must go buy out the shelf of Yells now!!! Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. And hes worked with startup brands to turn local enthusiasm into national recognition. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. I thought that moniker just applied to Ole Miss fans. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. Its got a strong, bold flavor thats not for the faint of heart. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. With the updated packaging,now is the perfect time to capitalize on thismomentum. On this Wikipedia the language links are at the top of the page across from the article title. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. The whiskey is aged in charred oak barrels for four years before being bottled. Give me a break! Powered by Invision Community. But it never did any good. I like Rebel Bourbon a lot better at the $13 price point than $18. So the arguments that this is another move to erase history arent accurate in my opinion. 3 charred oak barrels. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Racer 75 is fine, as long as they actually RACE the trains! It is often enjoyed neat or on the rocks. An American classic is reborn for anew era of rebellion! Shoddy_Ad7511 6 mo. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. ELTepes 2 yr. ago That's good to know. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. It was just a name. Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". Some examples of other wheated bourbon products include Makers Mark, Larceny, and W.L. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. Be More Rebel. This change is still being implemented on retail shelves. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. sberto 2 yr. ago It's up to the distributor in your state. The whiskey is made from a mash bill of corn, rye, and barley. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Its cheap and low quality but wholly drinkable. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Not sure why it shows the old one on mobile. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". It's those quiet rebels you really have to worry about. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. Waitis that name potentially offensive? ago With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Please check your entries and try again. Not sure if you're speaking in generalities, or if this is aimed at me. Some Texas units mingled Comanche war whoops into their version of the yell. Those were some good times. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! By 1984, Rebel Yell was distributed nationally. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Rebel Yell Bourbon is often left out of the wheated discussion. I can appreciate why some people are upset though. I've heard the 10-yr is the same juice from the Old Fitz decanters. The overall effect on the palate is brief and minimal, and the taste has no unique profile. I dont claim to speak for or represent anyone. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS Single barrel still says yell. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Im sure theyll be hitting the clearance rack soon. MEET OUR Extended family. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. After that I casually asked at a few others stores and apparently it's the same all over town. Its been a strange and complicated journey. The last thing, and maybe most important, is a low price tag. The rebel yell has also been likened to the scream of a cougar. The original name of the company was W.L. Rebel Yell is way better name than Racer75. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Leave a comment below. I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. Hit it on the desktop version of the site. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. Rebel Bourbon is a decent intro into wheated bourbon, however. NGL the name was off putting and should have been changed decades ago. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. "Who Whipped Whom? How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. You know that, right? From the Lux Row website: "Aged in charred oak barrels . 2023 Luxco, Inc. All Rights Reserved. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. As one of the minority that might get offended, I am certainly not. That's how we are supposed to do this right? Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. The 10 yr is rebranded on the desktop site. Its a decade old recipe that was painstakingly aged in charred oak barrels to create a distinct flavor profile for each batch. The Lux Row Distillery filled its first barrel three years later, in January 2018. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Hopefully the wood work they are doing will justify the new and improved name. This topic has been inactive for at least365 days, and is now closed. The Confederate yell was intended to help control fear. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. Because the Lux Row Distillers facility was not operational until 2018, we can assume all or most of the whiskey in the most recent batch currently on store shelves was produced elsewhere either at a Heaven Hill distillery or another unnamed Kentucky supplier. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. It might not be an everyday sipper. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. As this article mentioned the rebel yell is not an offensive name. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. 2 Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. Good one. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Tons of bottles out though. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. The phrase you get what you pay for applies quite well to Rebel Bourbon. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. The reason is because it is cheap and good enough. Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. Weller. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. As one of those small minority it has never really bothered me either. lol. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. (Originally published in, This page was last edited on 10 February 2023, at 16:18. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. Rebel Yell went through a rebranding effort which brought about a couple changes. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . The new Rebel Yell look (image via Luxco). Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". This price point places Rebel whiskey in the low end of the standard segment. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. Shame on KD.

How To Handle Inappropriate Touching In Elementary School, Articles D