In addition, we also discover new KOLs by continuously launching events than the competitions such as this year's Super MOGU project [Indecipherable].

We are seeing very strong recovery from Chinese — from consumption in general but also because we have more dedicated efforts in terms of supply chain empowerment. Cost of revenue decreased by 19.5% to RMB48.8 million from RMB60.6 million in the same period of fiscal year 2020, and that was primarily due to a decrease in the cost associated with the decreased online direct sales. Well, since the third quarter this year is usually the low -- low season within the year, so what activity are you naturally [Phonetic] anticipate in the third quarter and how is the plan for doubling [Indecipherable] in the fourth quarter this year? Should you have any question or need additional information, please do not hesitate to reach out. Well, in this quarter we can see we did a good job in cost control and our non-GAAP net loss has narrowed.

MOGU also … Christensen The commission revenue decreased to RMB85.3 million, primarily due to the remaining impact of the COVID-19 pandemic on e-commerce logistics and demand for apparel as well as the restructuring of our business towards the LVB business. +1-480-614-3004 [Operator Instructions] Your next question comes from Craig [Phonetic] Chen from China Renaissance. ET, Ladies and gentlemen, thank you for standing by and welcome to MOGU First Quarter Fiscal Year 2021 Earnings Call. So when they first join the platform, I think the most difficult part for them is that they need to acquire certain type of sales skill so that they know how to sell products. Sales and marketing expense decreased by 57.3% to RMB61.9 million from RMB145 million in the same period of fiscal year 2020, and that was primarily due to optimized spending on user acquisition and branding expenses. Before we begin, I'd like to remind you that this conference call contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 as amended and as defined in the US Private Securities Litigation Reform Act of 1995. Please go ahead. Operator? We onboarded many supply chain partners, bypassing middlemen and providing transparent pricing to eventually empower our KOLs to generate strong sales. We wish her all the success in her future endeavour,” said Mr. Qi Chen, MOGU’s Chairman and Chief Executive Officer. For example, active buyers watch LVB for an average of 71 minutes per day and on average on 21 days a month and their high participation in the platform also contributes to a 30-day repurchase rate of 91%, which reflects an unusual connection between users and KOLs that goes beyond the simple buyer-seller relationship. Commission revenue from the LVB business grew significantly and it was in line with the continued strong growth in the LVB associated GMV.

We are very excited about the future of live video broadcasting e-commerce in China and our long-term growth prospect. So let's now turn to revenues. This is Raymond, Chief Strategy Officer of MOGU. ET Operator Ladies and gentlemen, thank you for standing by and welcome to MOGU … MOGU Inc. (NYSE: MOGU) (“MOGU” or the “Company”), a leading online fashion and lifestyle destination in China, today announced that its Chief Financia So with that, we would like to open the call for Q&A. [Operator Instructions] Your next question comes from Sabrina Hu [Phonetic] from Giffords [Phonetic]. Yes. So I think that should be — we should be on the right track. During this quarter, total revenue came in at RMB132.5 million, a decrease of 46.8% that was primarily due to 34.1% decrease in the commission revenue and 73.1% decrease in the marketing services revenue. Our [Indecipherable] system is built to empower KOLs, supply chain partners, brand curators, distributors and MCM companies to participate in a more collaborative fashion. MOGU Announces US$10 Million Share Repurchase Program, WeTrade Group Inc. About MOGU Inc MOGU Inc. operates as an online clothing platform. After submitting your request, you will receive an activation email to the requested email address. Your line is open. Charlie Chen -- China Renaissance -- Analyst. In the past quarter, we continued to execute our live video broadcasting or LVB e-commerce strategy and our LVB business regained strong growth momentum. As you know, Q3 is actually usually a low season for the apparel sector because you usually don’t have very strong appetite when it comes to fashion shopping and ASP is probably lower than the other quarters.

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