Finally, to build loyalty among the bank’s own customers after seeing the social work it carries out given the singularity of its population living under occupation. Mr. George Ama, about the history of Bethlehem and Palestinians in the Diaspora communities, and the official opening ceremony on 7 November, which is expected to include hundreds of VIP persons from the Palestinian Diaspora.

The strategy defined was to sensitize the more than 500 thousand descendants of Palestinians living in Chile, so that they feel proud of the land of their forefathers and are able to contribute to the development of the Palestinian economy.

All rights reserved. This field is for validation purposes and should be left unchanged. Other Chileans of Palestinian origin, such as Luis Antonio Jiménez, played international football for Chile and several foreign clubs. About 10 percent of the members of the National Congress of Chile, the country’s legislature, are of Palestinian origin – four times their proportion in the population. Niche media of the Palestine community in Chile was used for this purpose, as well as the sponsor of the main event of the Belen 2000 Foundation in Chile  (Maklube dinner) that supports Palestine orphans in Gaza. The requirement for RumboCierto was to define the best strategy for communicating its landing in Chile, create closeness with its target audience, and that this eventually resulted in concrete results for the entity not only at the financial level but also in terms of its positioning. Immigration to Chile from Palestine dates back to the end of the nineteenth century and extended into the twentieth century, with one peak in the years following the 1948 Nakba, and another, albeit smaller peak after the 1967 Israeli occupation of the West Bank and Gaza Strip. The market was divided into two segments, which were approached in different ways: a group of young professionals, whose fathers were prominent Palestinian businessmen living in Chile who still have family and land in Palestine. According to Al Shawa, in the past few years, the bank managed to communicate with these communities and involve them in some humanitarian and developmental projects that are implemented by the bank in partnership with civil society organizations working in Palestine. If you would like to receive our e-mail newsletters, please provide us with email address below. [11], The vast majority of the Palestinian community in Chile follow Christianity even though most Palestinians are Muslim.

(Contest), Finally, the bank’s growth and expansion in Palestine was made known through social networking. [12] On another occasion, outside the Club Palestino and again in front of the Colegio Árabe, someone wrote on the sidewalk "Árabe=terrorismo" ("Arabs=terrorism") and "Palestina no existe" ("Palestine does not exist"). Although in the early decades, the Palestinians in Chile married within the community, these days, … The less well-off segment, which was also more distant because it had more generations in Chile, was sensitized through sports: BOP sponsored the Palestine Football Club shirt in Chile, which allowed it to be in the top spots at the national championships, and also to wear a shirt with the company’s brand. Bank of Palestine was established in 1960 with the view of promoting financial services in Palestine, financing projects and fulfilling the financial and banking needs of the different economic and social segments of the Palestinian society.

[2], The earliest Palestinian migrants came in the 1850s during the Crimean War, fleeing due to Russia's intent to capture and control the Holy Land.

"Los palestinos miran con esperanza su futuro en Chile sin olvidar Gaza e Irak". Fax: 970 (02) 2964703 Adding that it is our duty at Bank of Palestine to exclusively sponsor this team for the year 2009-2010’.

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