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"A Better World" means creating a better world, the world our BtoB customers aspire to. Print version.

Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Panasonic's brand slogan “A Better Life, A Better World” aims to concisely express our Basic Management Objective in the modern era established by founder Konosuke Matsushita. OK. Panasonic's brand slogan “A Better Life, A Better World” aims to concisely express our Basic Management Objective in the modern era established by founder Konosuke Matsushita. What's New by Panasonic 1996–2003. To find out more about the cookies we use or how to change your settings, please see our Cookie Policy. See for yourself the power and diversity of this advance. "Life" represents our BtoC initiatives for homes and personal care, while "World" represents our BtoB endeavors such as non-residential and mobile spaces. This means that in order to achieve our aim of a truly better life and world, we need to constantly evolve by changing with the times and with the needs of individual customers. Moreover, how to maintain a good physical and mental condition in everyday life will become a greater challenge than ever before. “A Better Life, A Better World” encapsulates Panasonic's vision of expanding and pursuing a better life for each individual customer with its various partners in various spaces and fields, such as the home, the community, in business, in travel and in the car, and realizing a better world globally through its contribution to the environment and other activities, in both its B2C and B2B businesses.

Panasonic Newsroom TOPPress ReleasePanasonic Establishes. Panasonic Corporation , formerly known as Matsushita Electric Industrial Co., Ltd. , is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan. A Better Life, A Better World This is an example of a case where the business brand is introduced for purposes of business development and enhancement of the brand value in each business segment. Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. In addition to consumer electronics of which it had been the world's largest maker in the late 20th century, Panasonic offers a wide range of products and services, i… A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more … Add a photo to this gallery. This Basic Management Objective embodies our mission and devotion, and as the heart of our management philosophy, it has served as the foundation for all our management activities.

OK. Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.


Corporate Governance Introducing the Basic Policy and Structure, Code of Conduct Introducing the Guidelines That Shape Our Management Philosophy, Procurement Activities Introducing the Thinking and Partnership Strategy behind Panasonic’s Procurement Activities. Panasonic's brand slogan “A Better Life, A Better World” aims to concisely express our Basic Management Objective in the modern era established by founder Konosuke Matsushita. It is a short phrase that indicates our vision and direction as we expand from BtoC into the BtoB and BtoBtoC fields, while preparing to mark Panasonic's 100th anniversary in 2018. Ideas for Life 2003–2013. Our website uses cookies and similar tools to improve its performance and enhance your user experience and by continuing to use this website without changing your settings, you consent to their use. Business Brand . This Basic Management Objective embodies our mission and devotion, and as the heart of our management philosophy, it has served as the foundation for all our management activities. Panasonic Logo and Tagline.

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