Around the same time, the Munjal family of Hero MotoCorp split their business.

Arvind Balaji, Son of TK Balaji, chairman & MD, Lucas-TVS TK Balaji is married to Sheela (Venu Srinivasan's sister) She’d already had a child when she went there; that was in 1984, and she was the only Indian woman in her class. Venu's children Lakshmi and Sudarshan, as also Sundaram Fasteners' chief Suresh Krishna's daughters Arathi and Arundati, represent the fourth generation.

The decision to get a business degree from Wharton in Philadelphia came after her marriage in 1982 to Venu Srinivasan, chairman and managing director of TVS Motors. “Bureaucrats were always surprised to see this young woman—they’d look at me and say, ‘Oh, really?’” (The only other female executive heading a tractor company is Cathrina Claas-Mühlhäuser, the new president of the supervisory board for the German CLAAS Group, a leading agriculture engineering outfit.). Two years ago, one such quiet settlement took place between RPG Group brothers Harsh and Sanjiv Goenka. Son of Venu Srinivasan, CMD TVS Motor has been under pressure in the two-wheeler market the past few years, losing market share to new entrants to the country such as Honda. She’s so devoid of flash that it’s difficult to think of her as an industrialist’s daughter or wife. Each son of founder Sundaram Iyengar, who began his business stint with a bus service, formed the four different branches of the TVS Group. Daughter of Venu Srinivasan, CMD Lakshmi got involved early in the businesses managed by her father Venu Srinivasan — auto components company Sundaram-Clayton and two-wheeler maker TVS Motor.
Sudarshan, who was appointed joint managing director of TVS Motor in September last year, came into the limelight with the launch of the 125cc bike Phoenix in 2011, as he got involved in streamlining the business and focusing on product development.

“That was something we just had to accept.”. “There are many refreshing views being brought to the table; so much know-how and so much cross-learning,” says Srinivasan. And last year, she was appointed additional non-executive director on the company's board. In 2005, when competition was knocking at the door, she made a smart move to narrow the gap.

The next generation should demonstrate a huge sense of togetherness while retaining great entrepreneurship." Her desk is the focal point—because it’s far smaller than what you’d find in most executive offices. At TVS, the fourth-generation leaders are inducted at lower levels, exposed to customers, the outside world, and then moved gradually into operational roles, Dinesh said, adding that the main task for his generation is to re-invent businesses and grow significantly faster.
"We see a bright future for our products in the domestic and global markets," he said.

“We take the long view when it comes to business practices and relationships,” she says. It was in 1979 that Venu came to the helm at Sundaram Clayton, started exactly 50 years ago as a tie-up between TVS and the UK's Clayton Dewardie. “The deals I did with the group were mutually beneficial. The company tapped China's capabilities as a low-cost manufacturing base, and started supplying to global auto majors for their units in China.

"The restructuring will give them more freedom to drive these businesses independently." Examples are M&M and Ford, and M&M and Renault. But behind Srinivasan’s soft demeanour lies boldness and steely grit.

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